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The Age of Surveillance Capitalism: The Fight for a Human Future ...
by Shoshana Zuboff

Language

English

Pages

705

Publication Date

January 15, 2019

Product Description
Customer Reviews
<strong>The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior.</strong><br /><br />In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth.<br />Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification."<br />The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit--at the expense of democracy, freedom, and our human future.<br />With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it.
Predictably Irrational, Revised and Expanded Edition: The Hidden ...
by Dan Ariely

Language

English

Pages

371

Publication Date

June 06, 2009

Product Description
Customer Reviews
<p>Behavioral economist and <em>New York Times</em> bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.</p>
SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales ...
by Sabri Suby

Language

English

Pages

395

Publication Date

January 28, 2019

Product Description
Customer Reviews
In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing!<br /><br />If you鈥檙e tired of struggling to make online marketing work鈥?lt;br /><br />Sick of throwing money down the drain with PPC advertising鈥?lt;br /><br />Or just want to create a torrential downpour of hyper-profitable clients for your business鈥?lt;br /><br />Then THIS will be the most exciting, life-changing book you will EVER read.<br /><br />Sabri Suby, (founder of King Kong, Australia鈥檚 fastest growing digital agency 2 years running) is finally revealing the exact system he鈥檚 used to go from $50 to over $10m in annual revenue鈥nd deployed in over 167 niches to create more than $400m in sales for his clients 鈥?in just 4 years flat!<br /><br />FULL DISCLOSURE: This book is NOT for the faint of heart.<br /><br />If you want the same tired, outdated advice鈥?lt;br /><br />Untested theories which sound good but don鈥檛 work in the real world鈥?lt;br /><br />Or a book full of 鈥榳arm and fuzzy鈥?stories which make you feel good鈥?lt;br /><br />Then this book is NOT for you.<br /><br />However, if you want to FINALLY discover what鈥檚 working online鈥?lt;br /><br />Get the battle-hardened tactics King Kong are using RIGHT NOW on the frontline鈥?lt;br /><br />And elevate your business above the competition and CRUSH them into a fine powder鈥?lt;br /><br />Then 鈥楽ell Like Crazy鈥?will change your business-life forever.<br /><br />Here鈥檚 just a taste of what Sabri reveals in this revolutionary book... <br /><br />鈥?How to write Google AdWords or Facebook ads that practically FORCE your prospects to click them and buy! (Not one digital agency in a hundred even has a clue how to do this!)<br /><br />鈥?Discover the #1 best way to grab any prospect by the jugular... and... drag him down into your sales message and practically force them to buy! (Phase 3: Capture leads and get contact details) <br /><br />鈥?The breakthrough approach to generating itchy-to-buy leads in droves that create an avalanche of sales. It's like nothing you've ever seen before, and it positions you as a trusted authority almost instantly 鈥?(Phase 3: Create the perfect bait for your dream buyer )<br /><br />鈥?How to uncover large new 鈥渟tarving crowds鈥?of prospects who spend like sailors on leave (even when the economy is hurting and you鈥檙e far more expensive than the competition) (Phase 4: The Godfather Strategy) <br /><br />鈥?The #1 biggest mistake made by marketers using Google AdWords! This mistake is costing you a small fortune in lost profits and market share (Phase 5: Traffic) <br /><br />鈥?A buried case study on how one ad pulled in 3 MILLION LEADS (and how you can copy this strategy to create a stampede of new customers for your own business) (Phase 1: Understand and identify your dream buyer)<br /><br />鈥?The three most powerful ways to influence your DREAM clients and establish yourself as the ONLY person they buy from (Phase 6: Magic Lantern Technique) <br /><br />鈥?How to crawl inside the mind of your DREAM buyer, camp out there.... and get fresh, super-targeted marketing intel to pump up your offers on steroids and beat the pants off your competition! (Phase 1: Understand and identify your dream buyer)<br />
Influence: The Psychology of Persuasion (Collins Business Essenti...
by Robert B. Cialdini PhD

Language

English

Pages

334

Publication Date

May 28, 2009

Product Description
Customer Reviews
<p><strong>The widely adopted, now classic book on influence and persuasion鈥攁 major national and international bestseller with more than four million copies sold!</strong></p><p>In this highly acclaimed聽<em>New York Times</em>聽bestseller, Dr. Robert B. Cialdini鈥攖he seminal expert in the field of influence and persuasion鈥攅xplains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.</p><p>You鈥檒l learn the six universal principles of influence and how to use them to become a skilled persuader鈥攁nd, just as importantly, how to defend yourself against dishonest influence attempts:</p><ol><li><strong>Reciprocation</strong>: The internal pull to repay what another person has provided us.</li><li><strong>Commitment</strong> <strong>and Consistency</strong>: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.</li><li><strong>Social Proof</strong>: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.</li><li><strong>Liking</strong>: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.</li><li><strong>Authority</strong>: We are more likely to say 鈥測es鈥?to others who are authorities, who carry greater knowledge, experience or expertise.</li><li><strong>Scarcity</strong>: We want more of what is less available or dwindling in availability.</li></ol><p>Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini鈥檚 35 years of evidence-based, peer-reviewed scientific research鈥攁s well as by a three-year field study on what moves people to change behavior鈥?lt;em>Influence</em>聽is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.</p>
Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times</em> best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.</p><p>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p><p>X</p>
Inspired: How to Create Tech Products Customers Love
by Marty Cagan

Language

English

Pages

362

Publication Date

November 20, 2017

Product Description
Customer Reviews
<p>How do today鈥檚 most successful tech companies鈥擜mazon, Google, Facebook, Netflix, Tesla鈥攄esign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love鈥攁nd that will work for your business.</p> <p>With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations鈥攄ramatically improving their own product efforts.聽</p> <p>Whether you鈥檙e an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.聽</p> <p>Filled with the author鈥檚 own personal stories鈥攁nd profiles of some of today鈥檚 most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix鈥擨NSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.聽</p> <p>The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new鈥攕haring the latest practices and techniques of today鈥檚 most-successful tech product companies, and the men and women behind every great product.</p>
The Millionaire Next Door (Millionaire Set Book 2)
by , William D. Danko

Language

English

Pages

275

Publication Date

November 30, 2010

Product Description
Customer Reviews
<b>How do the rich get rich? An updated edition of the 鈥渞emarkable鈥?<i>New York Times</i> bestseller, based on two decades of research (<i>The Washington Post</i>).</b><br /> 聽<br /> Most of the truly wealthy in the United States don鈥檛 live in Beverly Hills or on Park Avenue. They live next door.<br /> 聽<br /> America鈥檚 wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don鈥檛 realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. In fact, the glamorous people many of us think of as 鈥渞ich鈥?are actually a tiny minority of America鈥檚 truly wealthy citizens鈥攁nd behave quite differently than the majority.<br /> 聽<br /> At the time of its first publication, <i>The Millionaire Next Door</i> was a groundbreaking examination of America鈥檚 rich鈥攅xposing for the first time the seven common qualities that appear over and over among this exclusive demographic. This edition includes a new foreword by Dr. Thomas J. Stanley鈥攗pdating the original content in the context of the financial crash and the twenty-first century.<br /> 聽<br /> 鈥淭heir surprising results reveal fundamental qualities of this group that are diametrically opposed to today鈥檚 earn-and-consume culture.鈥?鈥?lt;i>Library Journal</i><br /> 聽
The 1-Page Marketing Plan: Get New Customers, Make More Money, An...
by Allan Dib

Language

English

Pages

234

Publication Date

January 25, 2016

Product Description
Customer Reviews
WARNING: Do Not Read This Book If You Hate Money<br /><br />To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.<br /><br />In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.<br /><br />Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.<br /><br />In this groundbreaking new book you'll discover:<br /><br />鈥?How to get new customers, clients, or patients and how to make more profit from existing ones.<br />鈥?Why 鈥渂ig business鈥?style marketing could kill your business and strategies that actually work for small and medium-sized businesses.<br />鈥?How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.<br />鈥?A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.<br />鈥?How to annihilate competitors and make yourself the only logical choice.<br />鈥?How to get amazing results on a small budget using the secrets of direct response marketing.<br />鈥?How to charge high prices for your products and services and have customers actually thank you for it.
Narrative Economics: How Stories Go Viral and Drive Major Economi...
by Robert J. Shiller

Language

English

Pages

388

Publication Date

October 01, 2019

Product Description
Customer Reviews
<p><b>From Nobel Prize鈥搘inning economist and <i>New York Times</i> bestselling author Robert Shiller, a new way to think about how popular stories help drive economic events</b></p><p>In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prize鈥搘inning economist and <i>New York Times</i> bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behavior鈥攚hat he calls "narrative economics"鈥攈as the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events.</p><p>Spread through the public in the form of popular stories, ideas can go viral and move markets鈥攚hether it's the belief that tech stocks can only go up, that housing prices never fall, or that some firms are too big to fail. Whether true or false, stories like these鈥攖ransmitted by word of mouth, by the news media, and increasingly by social media鈥攄rive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. <i>Narrative Economics</i> sets out to change that by laying the foundation for a way of understanding how stories help propel economic events that have had led to war, mass unemployment, and increased inequality.</p><p>The stories people tell鈥攁bout economic confidence or panic, housing booms, the American dream, or Bitcoin鈥攁ffect economic outcomes. <i>Narrative Economics</i> explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date.</p>
Hooked: How to Build Habit-Forming Products
by Nir Eyal

Language

English

Pages

256

Publication Date

November 04, 2014

Product Description
Customer Reviews
<b><b>Revised and Updated, Featuring a New Case Study</b><br /><br />How do successful companies create products people can鈥檛 put down?</b><br /><br /> Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?<p>Nir Eyal answers these questions (and many more) by explaining the Hook Model鈥攁 four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive 鈥渉ook cycles,鈥?these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.</p><p><i>Hooked</i> is based on Eyal鈥檚 years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder鈥攏ot abstract theory, but a how-to guide for building better products. <i>Hooked</i> is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.</p><p>Eyal provides readers with:</p><p>鈥?Practical insights to create user habits that stick.<br /> 鈥?Actionable steps for building products people love.</p><p>鈥?Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.</p>

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