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Building a StoryBrand: Clarify Your Message So Customers Will Lis...
by Donald Miller

Language

English

Pages

240

Publication Date

October 10, 2017

Product Description
Customer Reviews
<p><strong><em>New York Times</em> best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.</strong></p><p>Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.</p><p>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.</p><p>X</p>
One Million Followers: How I Built a Massive Social Following in ...
by Brendan Kane

Language

English

Pages

Publication Date

October 09, 2018

Product Description
Customer Reviews
<p><strong>Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.</strong>聽</p><br /><p>This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer <em>if</em> they should use social media but <em>how</em> to best take advantage of the numerous different platforms.聽</p><br /><p>How can you make a significant impact in the digital world and stand out among all the noise?聽</p><br /><p>Digital strategist and 鈥済rowth hacker鈥?Brendan Kane has the answer and will show you how鈥攊n 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He鈥檚 advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog鈥攁nd now he鈥檒l share his secrets with you.聽</p><br /><p>In <em>One Million Followers</em>, Kane will teach you how to<strong> gain</strong> an authentic, dedicated, and diverse online following from scratch; <strong>create</strong> personal, unique, and valuable content that will engage your core audience; and <strong>build</strong> a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.聽</p><br /><p>Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:聽</p><br /><ul><br /><li><strong><em>Chris Barton,</em></strong> cofounder and board director of Shazam and former head of Android business development for Google</li><br /><li><strong><em>Ray Chan,</em></strong> CEO and cofounder of 9GAG</li><br /><li><strong><em>Julius Dein,</em></strong> internet personality and magician with nearly 16 million Facebook followers</li><br /><li><strong><em>Mike Jurkovac,</em></strong> Emmy Award鈥搘inner and creative director of will.i.am and the Black Eyed Peas</li><br /><li><strong><em>Phil Ranta,</em></strong> former COO of Studio71 and VP of network at Fullscreen</li><br /><li><strong><em>Eamonn Carey, </em></strong>managing director at Techstars London</li><br /><li><strong><em>Jonathan Skogmo,</em></strong> founder and CEO of Jukin Media, Inc.</li><br /><li><strong><em>Jon Jashni,</em></strong> founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment</li><br /></ul><br /><p><em>One Million Followers </em>is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It鈥檚 time to stop being a follower and start being a leader.</p>
The Everything Store: Jeff Bezos and the Age of Amazon
by Brad Stone

Language

English

Pages

386

Publication Date

October 15, 2013

Product Description
Customer Reviews
<strong>The definitive story of Jeff Bezos and Amazon.com -- "It's hard to imagine a better retelling of the Amazon origin story" (<i>New Republic</i>). </strong><b><br /></b><b>Named a Best Book of the Year by the <i>Washington Post</i>, <i>Forbes</i>, <i>New Republic</i>, <i>The Economist</i>, Bloomberg, and Gizmodo. </b><br /><br /> Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.<br /><br />Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. <i>The Everything Store </i>is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
YouTube Secrets: The Ultimate Guide to Growing Your Following and...
by , Benji Travis

Language

English

Pages

196

Publication Date

September 25, 2018

Product Description
Customer Reviews
YouTube has changed our world鈥攆rom how we view video to how we connect and market鈥攐pening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income.<br /><br />In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You鈥檒l learn<br /><br />鈥?The seven essential ingredients for a profitable channel<br />鈥?New strategies for getting views and subscribers<br />鈥?Ten ways to make money on YouTube<br />鈥?And much more<br /><br />Whether you鈥檙e a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people鈥檚 lives.
Copywriting Secrets: How Everyone Can Use the Power of Words to G...
by Jim Edwards

Language

English

Pages

330

Publication Date

December 12, 2019

Product Description
Customer Reviews
<p>What if you could sell anything to anyone?</p><p>Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . .聽a LOT more . . . when you discover the right words that make people buy.</p><p>Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or聽from the stage, copywriting is how you put words together that make people click, call,聽or pull out their wallets and buy from you.</p><p>Whether you鈥檙e a coach, author, 鈥渇unnel hacker鈥? ecommerce seller, or real estate聽agent, your ability to create sales copy that drives people to buy determines your聽paycheck, your lifestyle, and your family鈥檚 future.</p><p>In the fast-paced, attention-starved, social media driven world of business today, two聽facts about your ability to create sales messages (copywriting) stand out:</p><p>Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!<br /><br />Fact #2: Poor Copywriting = Struggle forever and die poor!</p><p><strong>Putting The Right Words On Paper And Online</strong><br /><br /><strong><strong>Is The Single Most Profitable Skill Everyone Can Learn.</strong></strong></p><p>This book teaches you street-smart copywriting, which means this book teaches you聽how to get results today. (Because we all need to make more sales today . . . not聽tomorrow, not next week!)</p><p>If you鈥檝e tried to write ads, emails, and sales letters for your business before and failed,聽this book is for you. If you need to make more sales鈥攏o matter what you sell or who聽you sell it to鈥攖his book is for you.</p><p>Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a聽lot more freedom, this book is for you . . . especially if you鈥檙e not making as many sales as聽you want to right now.</p>
SEO 2020: Learn search engine optimization with smart internet ma...
by Adam Clarke

Language

English

Pages

235

Publication Date

September 09, 2014

Product Description
Customer Reviews
<h2><strong>Learn SEO strategies to rank at the top of Google with SEO 2020, from beginner to advanced!</strong></h2><br /><b>EXPANDED & UPDATED - NOVEMBER, 2019</b><br /><br />No matter your background, SEO 2020 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing...<br /><br /><h3><strong>Most of the search engine optimization advice on the Internet is wrong!</strong></h3><br />If you've browsed through search engine optimization advice online, you may have noticed two things:<br /><br />- Most SEO advice is outdated or just dead-wrong.<br />- Google's constant updates have made many popular SEO optimization strategies useless.<br /><br />Why is this so? Google are constantly evolving. Some recent changes:<br /><br />1. October, 2019 - Google releases their groundbreaking new BERT machine learning algorithm, with Google now understanding searches almost like a human.<br />2. September, 2019 - Google releases new guidelines on nofollow links, providing worldwide changes for advertisers and SEO professionals alike.<br />3. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update".<br />4. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how the search results are calculated.<br /><br />SEO 2020 covers these latest updates to Google's algorithm and how to use them to your advantage. This book also reveals potential changes coming up in 2020. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.<br /><br /><h3><strong>Discover powerful link building techniques experts use to get top rankings</strong></h3><br />Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won't get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers.<br /><br /><h3><strong>You will also discover:</strong></h3><br />1. Important SEO concepts, from beginner to advanced.<br />2. Sneaky tricks to get local businesses ranking high with local SEO.<br />3. The inner workings of Google鈥檚 algorithm and how it calculates the search results.<br />4. How to find 鈥渕oney鈥?keywords that will send customers to your site.<br />5. Basic and advanced link building strategies for pushing your rankings up higher.<br />6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.<br />7. How to use social media and web analytics to multiply your results.<br /><br /><h3><strong>Sidestep Google search engine updates in 2020</strong></h3><br />Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable鈥攂ut you need the right knowledge. This book reveals:<br /><br />- The inner mechanics of Google's algorithm, and how to rank your site at the top.<br />- Recent Google updates鈥擥oogle's BERT Update, new guidelines on nofollow links, Google's Medic Update, Google's Mobile First Index, Google Speed update, Google's RankBrain algorithm and more...<br />- Potential changes coming up in 2020.<br />- How to safe-guard against penalties in 2020 and beyond.<br />- How to recover from Google penalties.<br /><br /><h3><strong>And read the special bonus chapter on pay-per-click advertising</strong></h3><br />In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google AdWords, and send more customers to your site overnight, literally.<br /><br /><b>One of the most comprehensive SEO optimization and Internet marketing books ever published鈥攏ow expanded and updated鈥攐f all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!</b>
Crushing It!: How Great Entrepreneurs Build Their Business and In...
by Gary Vaynerchuk

Language

English

Pages

293

Publication Date

January 30, 2018

Product Description
Customer Reviews
<p>Four-time <em>New York Times</em> bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.</p><p>In his 2009 international bestseller <em>Crush It,</em> Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In <em>Crushing It!,</em> Gary explains why that鈥檚 even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier鈥攁nd not just financially鈥攖han they ever imagined possible by following <em>Crush It</em> principles. The secret to their success (and Gary鈥檚) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That鈥檚 what <em>Crushing It</em>! teaches readers to do.</p><p>In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, <em>Crushing It!</em> illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.</p><p><em>Crushing It!</em> is a state-of-the-art guide to building your own path to professional and financial success, but it鈥檚 not about getting rich. It鈥檚 a blueprint to living life on your own terms.</p>
AuthorPreneur Elite: The FOOLPROOF System to Turn Your Expertise ...
by Raza Imam

Language

English

Pages

124

Publication Date

November 04, 2019

Product Description
Customer Reviews
<b>Grow Your Income. Position Yourself as an Expert. Dominate Your Industry. Attract High Value Clients. In 8 Weeks</b> <i>(or Less)</i><br />聽<br />What if you could build authority, dominate your industry, and attract high-value clients - <i>on autopilot?</i><br />聽<br />What if you could apply a simple, time-tested strategy that's proven to turn your expertise into profitable consulting deals and lucrative speaking gigs - <i>in a matter of weeks?</i>聽<br /><br />What if you could edge out your competition, attract media attention, and become highly sought after in your market - <i>without being a "celebrity"?</i><br />聽<br />For the past few years I've worked with doctors, psychologists, sports coaches, tech executives, software CEO's, and corporate consultants that all had the same problem; they needed to differentiate themselves and position themselves as experts - <b>FAST.</b><br />聽<br />They had <b>high-value skills</b> and provided <b>life-changing</b> results, but struggled to get their message out and felt like they weren't living up to their potential.聽<br />聽<br />The solution?<br />聽<br />Launch a hard-hitting book that positions them as <i>THE</i> expert in their industry.... and then use that book to open doors for themselves.<br />聽<br />In <i>"AuthorPreneur Elite"</i>, I reveal the battle-tested method to grow your business, get recognized in your industry, and position yourself as <i>THE</i> expert, and grow your income - all by launching a well-written book.聽<br />聽<br />Sound too good to be true?<br /><br />It's not.<br /><br />From software CEO's, tech entrepreneurs, to healthcare executives, to sports performance coaches, to executive coaches, to psychologists, these simple principles are responsible for creating and molding <b>highly</b> profitable businesses.聽<br />聽<br />Here's what you'll discover:<br /><br /><b>**My Story</b>: How I used my decades of corporate consulting and marketing experience to show you how to refine your messaging an position yourself as an expert - with a well written book.聽<br /><br /><b>**The Consultant's "Curse"</b>: The "curse" that most corporate consultants and entrepreneurs face... and how to fix it.聽<br /><br /><b>**How to Profitably Showcase Your Expertise</b>: A simple way to turn your high-level expertise into books that lead to profitable consulting, lucrative speaking, and industry recognition.<br /><br /><b>**How to Drive Highly-Qualified Leads to Your Business</b>: The simple system to drive highly-qualified leads to your business - even if you have no experience.聽<br /><br /><b>**The 6-Step Formula to Skyrocket Your Authority</b>: I reveal the simple, six-step formula to rapidly skyrocket your authority, impact, and income - in a matter of weeks.<br /><br /><b>**The Simple Outreach Plan to Dominate Your Industry</b>: I show you how to become a force to be reckoned with in your industry and get featured on relevant blogs, podcasts, conferences, and events.<br /><br /><b>And much more...</b><br /><br />Relying on years of experience and successful customer case studies, you'll not only learn the simple system to position yourself as an expert and attract your ideal clients with your book, you'll learn how to do it - <b>FAST.</b><br /><br /><b>Chock full</b> of <i>examples, case studies, practical insights, and actionable advice</i>, you can read this book in less than an hour and start applying the system <i>immediately</i>.<br />聽<br />Scroll up and buy now.
Instagram Marketing Algorithms: $10000/month Business Plan Using ...
by Leonard Carli

Language

English

Pages

116

Publication Date

December 24, 2019

Product Description
Customer Reviews
<p>Would you like to learn many ways to start making money with<br />your personal Instagram account? Are you looking to boost your brand visibility<br />and uplevel your business? Are you interested in taking advantage of all this<br />popular platform has to offer?</p><br /><br /><p>If the answer to any of these questions is yes and you鈥檙e<br />ready to learn all the tricks of the Instagram trade, this book will take you<br />through the whole process, step by step. <b>Keep reading!</b></p><br /><br /><p>With a billion daily users, Instagram is one of the best platforms<br />for marketing a business. Instagram has a spectacular reach and engagement that<br />is about 60 times better than Facebook and 120 times better than Twitter.</p><br /><br /><p>In Instagram Marketing Algorithms, <b>Leonard Carli</b><br />provides a comprehensive guide that outlines everything you need to get you up<br />to speed on using IG to promote your business and brand. He is a young<br />entrepreneur who has built an impressive presence on Instagram, YouTube and Facebook<br />and now he wants to share the best strategies and tricks that are key to<br />boosting your personal profile. In this book, you will learn all about how to<br />use this platform, how your business can make the most of its features, and how<br />IG is changing the world of marketing</p><br /><br /><p>聽</p><br /><br /><p>Check out this incredible guide, and you will discover:</p><br /><br /><p>聽</p><br /><br /><p>- How to easily create and optimize your Instagram profile</p><br /><br /><p>- Tips for setting up your IG bio to generate sales</p><br /><br /><p>- Amazing tips for creating high-quality, engaging posts in<br />10 minutes a day</p><br /><br /><p>- Strategies for engaging with your audience and responding<br />to comments on your content like a pro</p><br /><br /><p>- Ways to use IG stories to run contests, promote specials<br />and sell more</p><br /><br /><p>- Advice on partnering with influencers and making the<br />perfect pitch for collaboration</p><br /><br /><p>- Tons of effective ways to monetize your IG account</p><br /><br /><p>- A helpful list of Instagram marketing dos and don鈥檛s</p><br /><br /><p>- How to create the perfect pictures and videos for your<br />Instagram business page</p><br /><br /><p>- how to run a successful Instagram campaign</p><br /><br /><p>- And much more!</p><br /><br /><p>聽</p><br /><br /><p>Instagram marketing is a potent tool used by more and more<br />business and brands to gain the attention of potential clients and customers<br />and advertise their products and services.</p><br /><br /><p>Even if you鈥檝e never logged on to Instagram before, the powerful<br />tools and strategies in this easy-to-read guide will teach you everything you<br />need to know to get started promoting your business on IG</p><br /><br /><p>聽</p><br /><br /><p>Check out this book to learn all there Is about how to use<br />Instagram鈥檚 features to enhance your brand鈥檚 reputation and increase revenue.<br />Why wait? Get started by scrolling up and clicking the <b>BUY button now!</b></p><br /><br /><p>聽</p><br /><br /><br />
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Soci...
by Gary Vaynerchuk

Language

English

Pages

224

Publication Date

November 26, 2013

Product Description
Customer Reviews
<p><em>New York Times </em>bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of <em>Crush It!</em> and <em>The Thank You Economy </em>with a fresh spin, <em>Jab, Jab, Jab, Right Hook</em> is a blueprint to social media marketing strategies that really works.聽</p><p>When managers and marketers outline their social media strategies, they plan for the 鈥渞ight hook鈥濃€攖heir next sale or campaign that鈥檚 going to knock out the competition. Even companies committed to jabbing鈥攑atiently engaging with customers to build the relationships crucial to successful social media campaigns鈥攚ant to land the punch that will take down their opponent or their customer鈥檚 resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don鈥檛.</p><p>Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It鈥檚 not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices鈥攃ontent tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.</p>

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